4 Steps to consider before you start working on your video

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Making a video for your business shouldn’t be another task you have to get done. To the contrary, it should be a fun experience for you and EVERYONE involved in the project. here are four simple steps to help you get started on your next video.

 1. Make it very simple.

ASKING FOR A SENTENCE THAT DESCRIBES THE SERVICES OF A COMPANY IS USUALLY THE NORM. HOWEVER, IT’S TYPICALLY NOT THAT SIMPLE. BUT WITH A LITTLE BIT OF PRACTICE AND STAYING TRUTH TO THE CORE OF YOUR BUSINESS, YOU CAN . PAY THE MOST ATTENTION TO YOUR PRODUCT OR SERVICES AND USE LIVE OR ANIMATED VIDEO TO REVEAL THEM. USING VIDEO IS NOW A MUST AND IT WILL LEAVE A CLEAR INFORMATION IN THE MIND OF THE VIEWER AND HOPEFULLY MAKE IT UNFORGETTABLE FOR THEM. AN EXAMPLE TO CONSIDER IS GEICO INSURANCE - DO YOU REMEMBER HOW MANY MINUTES IT TAKES TO SAVE MONEY WITH THEM?   

 

 2. Your Script is all about strategic thinking. Create a strategy before you write it.

THE MOST IMPORTANT THING ABOUT HOW TO EXPLAIN YOUR PRODUCT OR SERVICE BEGINS IN THE SCRIPT. YOUR VIDEO IS AS GOOD AS YOUR SCRIPT. THIS IS THE REASON SOME BUSINESS OWNERS INVEST IN PROFESSIONAL SCRIPT WRITERS. YOU SHOULD CONSIDER THE FOLLOWING POINTS IF YOU DON'T KNOW HOW TO START WRITING YOUR OWN SCRIPT. 

 ·      DIG DEEP. FIND OUT THE THINGS THAT CLIENTS FIND UNEASY TO COMPREHEND ABOUT YOUR BUSINESS AND ASK YOURSELF HOW CAN YOU VISUALLY EXPLAIN IT. YOU SHOULD DEFINE YOUR CORE BUSINESS IN A SIMPLE TONE. 

 ·      DON’T OVERDO IT WITH THE CREATIVE BRIEF. THE CREATIVE BRIEF SERVES AS THE BLUEPRINT OF YOUR VIDEO. WRITE DOWN EVERYTHING YOU EXPECT FROM YOUR VIDEO SUCH THAT A PRODUCTION CREW CAN TRANSLATE IT VISUALLY. HENCE, YOU SHOULD NOT BE IN A HURRY WITH IT. YOU SHOULD COME UP WITH WHAT YOU SPECIFICALLY WANT YOUR AUDIENCE TO KNOW.

·       STAY CLASSIC. IF YOU ARE DOUBTFUL, DON'T DIVERT FROM THE CLASSIC THREE ACTS OF ANY SCRIPT (A BEGINNING, A MIDDLE AND A CONCLUSION). YOU WILL BE SURPRISED HOW MANY VIDEOS HAVE THE SAME STRUCTURE.

 

3. Adjust your creative vision

IT’S ALL ABOUT THE DETAILS AND GETTING THEM ALL RIGHT WILL LEAD YOU TO A POWERFUL VIDEO. LET US BREAK IT DOWN FOR YOU:  

 ·       LET THE VISUALS THAT YOU SELECT EXPRESS YOUR MESSAGE IN THE BEST WAY. YOU SHOULD CONSIDER THE TYPE OF PRODUCT (TANGIBLE OR INTANGIBLE) AND THE TYPE OF VIDEO (ANIMATION, LIVE OR STOP MOTION) THAT WILL WORK EFFECTIVELY. FOR INSTANCE, IF IT’S FOR A CORPORATE DOMAIN, A VIDEO SHOULD BE STYLISH, REALISTIC, OR WITH A NEUTRAL COLOR PALETTE.
·       GO FOR THE APPROPRIATE SOUND. CHOOSE A NATIVE SPEAKER TO MAKE A PROFESSIONAL VOICE-OVER AND MAKE SURE THAT THE BACKGROUND MUSIC CONVEYS YOUR MESSAGE AND NOT BURY IT. 

 ·       THE FIRST 30 SECONDS OF YOUR VIDEO SHOULD BE THE VERY BEST OF IT. AUDIENCES DON’T HAVE THE PATIENCE TO WATCH MORE THAN 30 SECONDS SO MAKE SURE YOU MAKE IT WORTH THEIR WHILE.

 

4. Know your audience

IF YOU WANT TO CONNECT WITH YOUR TARGET AUDIENCE, YOU NEED TO LET THEM KNOW THAT YOU ARE AWARE OF WHAT THEY NEED. COMMUNICATE IN A WAY WHERE THEY FEEL LIKE YOUR SITTING FROM THEIR POINT OF VIEW. AS AN EXCELLENT STORYTELLER, YOU SHOULD BE ABLE TO SWITCH TO DIFFERENT WORLDS AT ANY MOMENT. AT THE END OF THE DAY YOU can HAVE A GREAT VIDEO BUT if IS NOT TARGETING THE RIGHT AUDIENCE THE RESULTS WON’T BE AS EFFECTIVE. 

THE FOLLOWING IS A LIST TO CONSIDER TO NARROW DOWN YOUR DESIRED AUDIENCE.

·    SOME DEMOGRAPHICS FACTORS INCLUDE SEX (MALE OR FEMALE), MARITAL STATUS, EDUCATION AND AGE.

·       PROFESSION AND BUSINESS CIRCLES.

·       INTERESTS AND LIFESTYLES.

·       COUNTRY OF ORIGIN AND CULTURE.

Feeling inspired? Check some of the videos we’ve done with local business owners