Camilo

YT Shorts

Campaign Case Study

CONTENT WORTH SHARING™

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CONTENT WORTH SHARING™ 〰️

#aeropuertochallenge

We produced a set of UGC vignettes coupled with a main campaign with super star Camilo urging viewers to create short form content on YouTube

Google had a clear goal: Drive acquisition and create product awareness to a new market

And it worked. YouTube’s shorts is generating 50 Billion views daily

In Conclusion

Our strategic content production partnership played a pivotal role in Google’s success. The fusion of user-generated vignettes and a compelling campaign featuring Camilo not only drove acquisition and raised product awareness in a new market but also underscored our role in shaping YouTube Shorts, now amassing billions of daily views.